Few people are going to have their eyes on the cap of the bottle of soda they intend to purchase. It may sound ludicrous, but the large percentage of people ignoring bottle cap designs is not privy to one of the most interesting design and marketing industries around.
Despite this, we should probably start with old fashioned tops and what exactly we can get out of them. While these have not changed much over the years, the simple presence of traditional, infamous logos like Coca Cola or Pepsi has transformed these seemingly worthless caps into retro accessories. Today, they are seen in mass on bracelets, necklaces and even earrings. They may not be chic, but they have a certain, trendy appeal.
Newer beverage companies like tea and juice manufacturers often go for more outlandish styles, which begs the question of why these long standing brands stick to simple and are resistant to change. Certainly, Coca Cola has shaken up the appearance of the can, and their marketing strategy frequently shifts too. But never the cap.
Really, the reason for this is clear. When you look at a brand as established as Coca Cola, the way to maintain business consistently is to, in whatever way possible, keep what worked working. So while yes, modern bottle cap designs are going above and beyond simple, Coca Cola is above that. Through its top they show things are staying the same, and so the product continues to thrive.
Going back to the more outlandish designs, juice and tea bottles go for attention with their tops. The best example would be Snapple, which for the record is a Coca Cola product, but a newer one. Each of the caps of the various tea and juice flavors features a different fun fact, ranging from animal quirks to world records. And Naked Juice bottles and their caps advertise the fact that they are green, meaning that they are made from recyclable material.
Perhaps it is time to be using these bottle cap designs to your advantage. Always remember that there are some surprises waiting beneath the tops of the drinks in the beverage aisle of your supermarket.
Despite this, we should probably start with old fashioned tops and what exactly we can get out of them. While these have not changed much over the years, the simple presence of traditional, infamous logos like Coca Cola or Pepsi has transformed these seemingly worthless caps into retro accessories. Today, they are seen in mass on bracelets, necklaces and even earrings. They may not be chic, but they have a certain, trendy appeal.
Newer beverage companies like tea and juice manufacturers often go for more outlandish styles, which begs the question of why these long standing brands stick to simple and are resistant to change. Certainly, Coca Cola has shaken up the appearance of the can, and their marketing strategy frequently shifts too. But never the cap.
Really, the reason for this is clear. When you look at a brand as established as Coca Cola, the way to maintain business consistently is to, in whatever way possible, keep what worked working. So while yes, modern bottle cap designs are going above and beyond simple, Coca Cola is above that. Through its top they show things are staying the same, and so the product continues to thrive.
Going back to the more outlandish designs, juice and tea bottles go for attention with their tops. The best example would be Snapple, which for the record is a Coca Cola product, but a newer one. Each of the caps of the various tea and juice flavors features a different fun fact, ranging from animal quirks to world records. And Naked Juice bottles and their caps advertise the fact that they are green, meaning that they are made from recyclable material.
Perhaps it is time to be using these bottle cap designs to your advantage. Always remember that there are some surprises waiting beneath the tops of the drinks in the beverage aisle of your supermarket.
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