This information in this article is predicated on 2 guesses: That you've one or more beading projects you'd like to make beneficial, and that you've some level of inventory at the ready for when sales start coming in. If that's you, then this article will outline a few avenues open to you for "passively marketing" your beading projects.
Note that passive marketing doesn't mean "no work necessary," or "you don't have to talk to anyone." Rather, it means that the bigger bulk of the work occurs on the "front end" and that once the work is concluded, your passive marketing efforts will continue more or less on their own, indefinitely, with only minimal added effort on your part.
This is significant for you as a bead crafter as it frees up more of your time, which you can dedicate to your present beading projects, or, if you feel you are ready for it, develop wholly new beading projects to enlarge your line.
We'll cover 2 examples of passive marketing. One, advertising your completed beading projects locally, and the other, advertising them worldwide.
One of the very best ways to market your beading projects locally is via consignment. Here, your target is to show your line to people with a well-known business and ask if they'll display and sell your products in exchange for a portion of the profits. This works to your advantage on a many levels. First, the established business already has regular customers you can make sales from. Furthermore, most will let you to display your business cards next to your wares, so if a customer likes what you produce, their next purchase may be made direct from you. Also, once you have a current relationship of this sort, it is usually easy to introduce new products to your display as you expand the number of beading projects in your line.
The key here is not to limit yourself to just one or two such relationships, but to try to engage as many sources as you can keep supplied. Not only does this raise your exposure, but it also allows you to see how several shops handle your merchandise, and you can use this information to see where your products sell the most, then attempt to gain a similar in-store position at other shops carrying your line. If your beading projects are focused on necklaces/bracelets, you might surely be drawn to locally owned jewelry stores in your town, but I encourage you to think outside the box here! Hospital gift stores, gift shops in retirement homes and old fashioned country shops are all great pleases to inquire, as are general gift stores and specialty shops like Hallmark, and any place that caters to local artists!
Considering the global market, the very best thing you can do to promote your projects is niche web marketing. There are dozens of books on this topic, and it is beyond the scope of this article to fully explore the process, but in broad strokes, what you require to do in order to market your beading projects in this form are:
1) Identify keywords describing your beading projects that get some daily searches (10-30+ per day) and have minimum competition (under 50k).
2) Design a niche site around these keywords to drive traffic to your page
3) Describe what you are providing. These descriptions should be mixed in with original content on your site
4) Offer would be customers a means of contacting you
5) Offer them a means to purchase from you online
Again, the great thing about passive marketing is that once the initial work is done, your beading projects get exposure day in, and day out with very little effort on your part.
Note that passive marketing doesn't mean "no work necessary," or "you don't have to talk to anyone." Rather, it means that the bigger bulk of the work occurs on the "front end" and that once the work is concluded, your passive marketing efforts will continue more or less on their own, indefinitely, with only minimal added effort on your part.
This is significant for you as a bead crafter as it frees up more of your time, which you can dedicate to your present beading projects, or, if you feel you are ready for it, develop wholly new beading projects to enlarge your line.
We'll cover 2 examples of passive marketing. One, advertising your completed beading projects locally, and the other, advertising them worldwide.
One of the very best ways to market your beading projects locally is via consignment. Here, your target is to show your line to people with a well-known business and ask if they'll display and sell your products in exchange for a portion of the profits. This works to your advantage on a many levels. First, the established business already has regular customers you can make sales from. Furthermore, most will let you to display your business cards next to your wares, so if a customer likes what you produce, their next purchase may be made direct from you. Also, once you have a current relationship of this sort, it is usually easy to introduce new products to your display as you expand the number of beading projects in your line.
The key here is not to limit yourself to just one or two such relationships, but to try to engage as many sources as you can keep supplied. Not only does this raise your exposure, but it also allows you to see how several shops handle your merchandise, and you can use this information to see where your products sell the most, then attempt to gain a similar in-store position at other shops carrying your line. If your beading projects are focused on necklaces/bracelets, you might surely be drawn to locally owned jewelry stores in your town, but I encourage you to think outside the box here! Hospital gift stores, gift shops in retirement homes and old fashioned country shops are all great pleases to inquire, as are general gift stores and specialty shops like Hallmark, and any place that caters to local artists!
Considering the global market, the very best thing you can do to promote your projects is niche web marketing. There are dozens of books on this topic, and it is beyond the scope of this article to fully explore the process, but in broad strokes, what you require to do in order to market your beading projects in this form are:
1) Identify keywords describing your beading projects that get some daily searches (10-30+ per day) and have minimum competition (under 50k).
2) Design a niche site around these keywords to drive traffic to your page
3) Describe what you are providing. These descriptions should be mixed in with original content on your site
4) Offer would be customers a means of contacting you
5) Offer them a means to purchase from you online
Again, the great thing about passive marketing is that once the initial work is done, your beading projects get exposure day in, and day out with very little effort on your part.
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